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Monday, November 14, 2011

Relevant Keyword Suggestions - What Google Wants

If you were setting up an Adwords account and were going to bid on, for instance, migraines and you were bidding on the term migraine and you're showing a physio ad. Google is going to say, well, is that really going to help the user get the best experience? If they desire results for migraine potentially, but keyword suggestions like physio is not related to headache.

You wish to think from Google's perspective. Are they thinking that migraine is a term that is relevant to physio? They'll probably say no. It is not someone sitting there saying yes, it's topical, no it is not. It is a PC and routines, so it's obviously not so much human interaction.

Would Google penalize this or would they applaud and reward it? So if you're bidding on the term headache, are they going to penalise you for bidding on migraine or are they going to point out, congratulations, you're doing the decent thing and reward you? Most likely they'll penalize you and charge you more because the quality score isn't going to be there, because of the significance and so the click thru rate. They will up your bids.

Based on some internet marketing reviews, your maximum cost per click may be 50c, you'll likely pay only 30c a click. That is your maximum bid, it doesn't mean you may pay that. You may only pay 1c more than the person that is number 2. If number two is only bidding 30c and you're bidding 50c, they won't charge you 50c, they will only charge you 31c. It's all that routine in there.

Folk say, what if I do this, how is this going to work? If you go thru Google Adwords tutorial, there are three inquiries to bear in mind concerning landing page quality, click through rate and importance, that might pretty much answer what will Google do? Google, may it be Google places, is making an attempt to give the user the best experience. Would they reward you and reduce your click through rate by having the best keyphrase in the advert and on the landing page? Naturally they are giving the user a better experience. They will reward you and drop the cost per click. If you are doing something a bit shady, they'll slap you. The SEO Method 2.0 review shows more about this.

If you, for example, bid on hotel reservations as an example and sent traffic to Hampton physio, they'll cancel that keyword suggestions and say not relevant. They'll let you bid on it for a couple of days and charge you through the nose for it and then say, sorry, you're not being relevant at all and just disable the keyword and not allow you to bid on it, or charge you through the nose and make you pay $5 a click because they don't think it's relevant.
AdWords gets traffic to your site really quickly and you don't have to worry about and wait for SEO services to happen. It hopefully helps you test things. If you're testing different landing pages and things like that, it's a great way to fast track it. You can get traffic today for particular keyword suggestions.

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