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Monday, December 24, 2012

The Five Best Blogging Software Platforms for Small Business Online Marketing

By Kasey Jones

Many small businesses are learning that if they're to stay competitive online, a blog is essential for internet marketing. However, there are many blogging platforms today, and it's hard to know which is best if you're new to blogging and not familiar with them. Top blogging platforms make it easy to present your content even if you have never blogged before. They are also great for internet marketing and search engine optimization. So, what are our top five picks?

WordPress - One of the most popular content management systems (CMS) today, WordPresss is a free open-source blogging platform that's highly customizable and SEO friendly, making it easy for those new to blogging to use. If you have an existing company website, WordPress easily integrates so that you can add a blog without any technical skills. WordPress makes easy work of uploading images, adding blog posts, editing, and more.

Blogger - Blogger, owned by Google, has been around nearly since blogging began and is still a good choice for bloggers today. Another free blogging platform, Blogger is safe, offers some good-looking free templates that are customizable and is easy to use. User-friendly and easy to add new posts to or edit, Blogger has become more SEO friendly and offers tools to help you design your template.

Tumblr - Many companies enjoy "microblogging" today, which simply means smaller posts and blurbs that can easily be shared. Tumblr is a another free blogging platform that offers an opportunity for your readers to engage and interact much like social media. With Tumblr, the "sharing" potential means increased traffic, as your "mini" posts or blurbs will be shared and essentially "re-shared" - much like a chain reaction.

Typepad - A good choice for those who are new to blogging, Typepad is a highly functional blogging platform that offers simplicity, security (little or no downtime), and unmatched customer service. Some blogging platforms have customer service that is slow to respond to questions or problems. TypePad offers step-by-step tutorials and quick response (within 24 hours) when you open a help ticket. Prices vary depending upon the package you purchase; intuitive software makes getting your blog up and running quickly an easy accomplishment even for those new to blogging.

Movable Type - Another CMS (content management system) similar to WordPress, Movable Type offers free and paid versions, simple design customization and plug-ins that make enhancing your and your reader's experience easy. Another plus - making your blog mobile-friendly is easy which is essential considering almost everyone uses an iPhone, smartphone or other mobile device today. Movable Type lets you easily manage content and develop an interactive, engaged community. Built in RSS, plenty of tools to invite your readers to participate.

These are some of our best picks for small business owners who are considering a company blog. Today, consumers like to see the more personal side of the companies they buy from; blogging makes it possible to interact and engage with customers old and new.

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