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Wednesday, December 19, 2012

Optimising Your Website For Search Engines

By Anne Hartman

It's undeniable that the Web is a really influential medium. It offers a lot of uses and offers endless entertainment for everyone. The Web is a huge business industry with everyone who can get access to it is its consumer. And waiting for Internet surfers to give them attention are millions of websites from all over the world. If you have a business, you have a chance of making it gigantic online, regardless if
your business is already famous or just starting. That's because the Internet can give your business a seemingly new chance. If your business can build a good online reputation, then it can mean success.

But if nobody knows about your website, how can you create a positive web reputation? It's difficult to make business stand out from all the other sites also competing for the same customers as you are. This is why you should get SEO or Search Engine Optimisation. Since Internet surfers use search engines to search for absolutely any information on the net. You need them to look for whatever it is you're selling. And if your web page is search engine optimised, it will be at the top of the search result.

People are not only dependent on using the Internet, but also the search engines. They just need to type a word or phrase on search engines and the websites containing information on their keywords will appear on the search engine results page (SERP). But your web page must be on the top results because most of Web users only click on the websites on the first up to the third page of search results. Our website might end up on the last page of the results or not at all if it isn't search engine optimised. No one would know about your web page if that happens.

A search engine optimised website has visibility online. It can reach out to more clients on the Web, which can also do wonders for your physical store, if you have any, as SEO also functions as an extremely effective advertisement. More people would click on your site, and more people would know about your business. It would then mean an increased ROI.

So how can you search engine optimise a website exactly? The answer to that question would require internet technical know-how, including how to correctly place keywords and build links. And subject to the search engine, the rules of SEO also change. There are so-called SEO tactics that are in fact prohibited practices, and which could even penalise your website. Unless you're quite knowledgeable in SEO, then it's best to trust SEO Singapore experts. So hire a Singapore SEO company that delivers real results.

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Calvin Chiong said...

Wish you all happy reading!

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