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Wednesday, December 5, 2012

How To Reach The Top Of The Search Engines

By Manny Rutz

Based upon the niche or industry you are in, search engine optimization offers businesses the opportunity to gain recognition & exposure. By using popular and specific keywords on your website, you can attract targeted customers. This article cracks the search engine optimization code and makes it easy to understand.

Just like link building, keyword research is extremely important before you attempt any optimization to your site. Your keyword research will reveal
which keywords you should target and which ones you shouldn't bother with. Once this process is done then you can start optimizing your website for those targeted keywords. This is only the first step of properly optimizing a website for the search engines.

While you are working on the SEO aspects of your site you can use all other free means to get some initial exposure. For example creating free local listings on Yahoo & Google will give you some visitors. Keep in mind that you should never be depending of a single source of traffic for your sites.

A major tip to increase the process of getting indexed and also to get your website content crawl by the search engines spiders is including a sitemap. By getting your content crawl often you'll find that most of your pages will be visible on multiple search engines. Some bigger sites sometimes require more than one, but if you have a site on a small niche one should be enough.

You can get a little more SEO performance by taking your website into the blogging world. Start a blog of your own, and get involved with other blogs that cover related topics. The algorithms used by search engines are particularly favorable towards blogs. Blogs are consistently updated and have structured data, both things which algorithms like. To rank sites highly, search engines like to see quality backlinks pointing to your site.

Search engine optimization is not complicated, the concept is all about knowing how to do keyword research and proper link building. The better optimized your website is the higher it will rank on the search engines which could mean more traffic and customers. If you follow the tips in this article you should have a basic understand of how the concept of SEO works.

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