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Sunday, December 16, 2012

Home Based Electronics Business: Starting Your Own

By Keri T Lambretta


How does your competition reward customers for buying from their company? Do they give discounts to repeat customers? Do they send out thank you gifts sometimes? I used to love when my grocery delivery company would bring me a box of items to sample. Think of ways that YOU can reward the people that keep you in business!

What demographic is your home business targeting? This is the demographic your marketing efforts should target as
well. Do you sell baby bibs? Have reviews posted on "Mom blogs" and articles written in parenting newsletters or magazines. Give an interview to a parenting website and set yourself up at local baby or pregnancy shows. You could even be featured on TV shows geared towards parents.

Create an online store to sell your handmade items that you have traditionally sold only to people in your region. The internet is a way to bring your products to people around the world. It is an easy way to create a real store without the investment of a physical store front.

Give yourself small, frequent rewards for all your hard work. Take the family out for a meal on your lunch hour, or go to the movies in the evening. It's important that you do these things to alleviate the boredom and isolation that working from home can sometimes cause. You don't want to get burnt out.

Success is not a guarantee when you are opening your own business. That is why it is important that you don't put everything on this one experience. If it doesn't work out you should have a back-up plan ready to implement. These means you don't want to completely cut off your old professional life.

You can build great backlinks to your website, raising your Google Page Rank, through posting on forums which are related to what your home business is selling. For example, a landscaper could post advice on a gardening forum and include a link to his site in his signature, if he is permitted by the rules of the forum!

If you are planning to start a home business because you want to avoid paying for child care fees, you need to keep in mind that it is a business and that it is going to need your complete attention at times. Be sure that your family members realize that just because you are at home does not mean that you are available every minute.

If you have a home business, don't miss out on the home office tax credit. You can claim this space even if you don't devote an entire room to your business. If you have an area which is only or primarily used for business purposes, you can claim it based on square footage, and calculate the portion of your home that is taken up by your office space.

Use the same marketing tools as a standard brick and mortar business, to promote your at home venture. Advertising your service or product, is just as important, if not more, when you work from the home. It is important that the public knows how to find you and that your business exists.

The idea of starting a home business is appealing to many people, and rightfully so. Starting a home business need not be as daunting as it might seem. The more you have thought out the steps needed, the better prepared you will be to make a success of it.




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