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Sunday, December 11, 2011

Increase Website Traffic And Income Using These Tips

Search engine optimization (SEO) is using strategies and methods to make your website enticing to search engine crawlers. Because search engine rankings are key to driving traffic and sales, SEO has become a very popular service. Some Internet marketers might say that SEO is too advanced for the regular site owner. See for yourself!

PageRank
Getting your PageRank up requires getting, and keeping, visitors. It is proven that spending more time working on a site increases the page rank. There is more and more evidence suggesting that how long a visitor stays on a site affects their PageRank, according to Quantcast scores. Add forums to encourage your visitors to really read the content of your site and discuss it with each other.

SEO
An effective site map will include your keywords. A site map functions to show users all the areas that are available to them on your site, and provides them with an easy way to find whatever they are searching for. This can affect your search engine rankings, as content that is easy to find is considered more relevant.

Interactive Elements
By including interactive elements on your website, such as surveys and games, you can increase traffic from your target market. People enjoy to take surveys which will tell them about their sense of style or what type of person they are. Include questions about what they are interested in and their habits when it comes to shopping. You'll learn more about your customers this way and people will enjoy doing the surveys.

Anchor Text
Do your best to take advantage of all of the specialized knowledge that already exists on SEO (search engine optimization). This will help you market your site effectively and increase your search engine rankings substantially. You can frequently find excellent deals with these services.When using internal links on your site it is very important to use the anchor text correctly. Do not just put "click here" because this will not do anything for SEO. Crawling spiders will notice you if you use the correct keywords for anchor text.

Meta Descriptions
This will help increase your search engine rankings. Meta descriptions are best thought of as a request for action, as they appear beneath the hyperlink for the website in most search engines. Many content management systems give you the opportunity to adjust your meta description in the editing area for the individual page.One of the steps you need to take to optimize your website for searches is creation of a meta description tag that is both clever and informative. The text for this meta tag should not exceed 30 words. Don't pass 100 KB on the heading page.

Site Map
Develop a site map to make it easier for the search engines to index your pages. Navigation bars, also called site maps, help search engines locate an individual page through another area of the website. Even if your site is small, a site map can have a big impact on its search engine rankings.

Keywords
As stated before, search engine optimization uses keywords that are popular to search engines. The search engine "keys in" on these popular words. A keyword on your website will draw visitors interested in the topic it represents. 

By implementing the techniques presented in this article, you can design a website that gets maximum search engine exposure through the strategic use of keywords.

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