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Tuesday, November 13, 2012

Understanding The Panda And The Penguin From Google

By Marshall Brooke

SEO is like an extreme car chase with Google. The search engine giant changes algorithm about 500 times over a year, leaving website owners, optimisers and web designers constantly chasing after Google anywhere it takes the game.

Ironically, there is only one motive Google puts so much energy into engineering and launching these hundreds of algorithms: to improve user experience.

Creating and optimizing a website with the user experience in mind, as opposed to conversion or ranking, will then absolutely persuade Google to rank this website to the top.

Google Panda 3.3: Google Rewards Websites For Search Quality

The result of Google Panda 3.3 is millions of web sites literally vaporised in the ranking. From sitting on Page 1 ranking positions on Google, these websites dropped over 100 positions off the search. Google penalised these sites for what it refers to as webspam. Regardless of whether these sites do not engage in link buying, Google thought they were over-optimising by mass writing and mass disseminating articles to the web. Observers give an account that sadly, even high quality websites run by authentic optimisers using legitimate and Google-aligned optimisation techniques also got hit by this new release.

In recollection, this might have been harsh of Google. There is certainly nothing technically erroneous about mass writing and mass circulating article. The worldwide web has innumerable web sites, so several hundred unique variations of top of the range content is needed to be able to connect with these sites. Certainly, the focus must be on the quality of a content being mass distributed. Google is right in flagging low quality content distributed in mass as webspam. This type of content does nothing but muddle the world wide web, and Google is doing a great job cleaning things up.

Google's Page Layout Program: Developing Websites To Pass Google's Standards

Even ahead of when it launched the now popular Panda, Google launched the page layout algorithm which sets the rules for how Google wants web pages to appear when web users click them on the search. Google keenly warned web sites that if they did not provide above-the-fold content, or if they bury content under adverts or images, then it will not rank these web sites high.

Website owners now have a rethinking to do. If they do not have enough content, then writing must be done. If they do have ads and images on the top part of their web page which cause it to be difficult for searchers to easily find information about the web site, then Google will demote this site.

Google leaves us with a continuing contest of chase whilst it attempts to define solutions to give its users the best experience. It is because Google may never be able to definitively depict what's best. Thus, the constant chase.

Author's note: As of this publication, Google launched version 3.5 of the Panda which it identifies as freshness algo, whilst webspam algorithm has been formally named the Penguin.

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